This is a personal account – with pictures ! – of a nice event co-created by Alina Servillat, Renaud Demesmay, Pierre Mattes, Dimitri Navarro, Marilyne Auriat and myself for the second year.
The “Digital Night” is organized by em lyon business school to put in contact the students of the school with their future employers, through an informal and productive activity taking place on campus, in our great Makers’ Lab.
In 2018, two events gathered 90 students and 9 companies: 3DS, Accenture, Artefact, Christian Dior Parfums, Galeries Lafayette, IBM, Kynapse, Lagardère, and Wavestone.
From 4.30pm to 10.30pm, students work on briefs provided by companies, on a topic mixing a digital dimension with a business problem to solve. Each company worked with us to define their brief, and representatives (HR, business, data science) of the participating companies are present during the evening to coach students on their solution to the brief.
What I liked in this event is that creates a natural encounter between students and employers: they get to know each other, and not just in the direction of students discovering companies. Actually, employers get to know our students beyond their CVs and their formal suits, they get to see “how students really are” in an group activity where rigor, imagination and speed of execution must be demonstrated.
The event needs quite some preparation by a mix of teams from the school – from the definition of the briefs to the laser cutting of various artefacts we use – and that’s also an interesting aspect of the experience.
For the night itself, we stroke a balance between intense brain storming by students in teams, and long cool off periods with snacks and refreshments, where networking between students and employers was stimulated with simple and fun artifacts to break the ice. It ends with a pitch session which keeps with the informal atmosphere of the evening: inspired by poster sessions in scientific conferences, we chose to make each team occupy a corner in the large space of the Makers Lab where the event stands. Each team pitch their solution to the members of the jury who walk from one corner to the next, freely and without a tight schedule. Finally, employers and emlyon staff convene as a jury and pick a winning team who gets a trophy!
The first edition in 2017, and the two nights in 2018, were a success if I trust the feedbacks we already received. Let’s continue for 2019!
Interested in participating? Drop me an email at email@example.com